As I reflected on Simon Sinek's talk about the why in my last post, I want to carry that on to discuss the why in relation to Apple for our schools. Sinek uses Apple and Steve Jobs as an example of communicating the why so effectively. Apple has extremely high brand loyalty.
That is all well and good but why did TCIS and GSIS choose Apple for teachers and students? It comes down to 2 core reasons: 1) we want the best learning tools possible for students; 2) Apple is transforming classrooms (and much more) with its innovations.
Apple is a company that works ahead of the curve and its impacts are felt far more than many realize. They have transformed the music industry by moving digital content to a digital medium. iTunes is the largest distributor of music in the world. The iPad has sold over 15 million units in approximately 9 months. The overall growth of mobile devices is astounding and the iPad is the standard that others follow. The delivery of content to the iPad is changing the digital landscape, particularly the publishing industry. Products like these will alter the use of not only textbooks, but all books. It will not just substitute paper for digital reading, it will create an interactive environment for learning that changes fundamentally how we read. It is not substituting digital for analog...it is transforming the nature of how we read and interact with text.
We want transformed classrooms that ooze learning. We want students to be the center of the learning and want to come to school everyday. We want them to understand the why and “love their job.” (You can substitute learning for job in that last statement if you want.) We want them to be prepared for the expectations placed on them in a rapidly changing marketplace regardless of what profession they choose to pursue. Apple provides the tools and support to create a transformed classroom that is student-centered to meet these goals.
We want the best tools for students. We want transformed 21st century classrooms that advantage our students in powerful ways. Of course, we are going to partner with the best company to accomplish our goal. Why not Apple?
(If you want to view some related posts, check out a series of posts I wrote in May & June 2009.)